Privacy Policy & Terms
Effective date: April 3, 2026
Terms of Service
Overview
Xcite Analytics ("Xcite," "we," "us," or "our") operates this website as an authorized sales partner of Impact by Insight (impactbyinsight.com). All platform operations, data processing, software delivery, and related services are performed by Impact by Insight. By accessing or using this website, you agree to be bound by these terms.
Services and Relationship
Xcite Analytics serves as an authorized sales and business development partner for Impact by Insight's analytics platform and related services. Xcite facilitates client engagement, onboarding, and support coordination, while Impact by Insight is the sole operator and provider of all technology, data infrastructure, and platform services. Any service-level agreements, data handling obligations, and platform warranties are governed by Impact by Insight's own terms of service and policies.
Use of This Website
You may use this website for lawful purposes only. You agree not to use the site in any way that could damage, disable, or impair it, or interfere with any other party's use. All content on this site, including text, graphics, and logos, is the property of Xcite Analytics or its licensors and is protected by applicable intellectual property laws.
Disclaimer of Warranties
This website and its content are provided on an "as is" and "as available" basis. Xcite Analytics makes no representations or warranties of any kind, express or implied, regarding the accuracy, reliability, or completeness of any content. We do not warrant that the site will be uninterrupted, error-free, or free of harmful components.
Limitation of Liability
To the fullest extent permitted by law, Xcite Analytics and Impact by Insight shall not be liable for any indirect, incidental, consequential, or punitive damages arising from your use of this website or any services facilitated through it.
Changes to These Terms
We reserve the right to update these terms at any time. Changes will be posted on this page with a revised "last updated" date. Continued use of the site after changes are posted constitutes acceptance of the updated terms.
Privacy Policy
Who We Are
Xcite Analytics is an authorized sales partner of Impact by Insight. This privacy policy explains how we collect, use, and protect information when you visit our website. For questions about how Impact by Insight handles data within its platform and services, please refer to the privacy policy at impactbyinsight.com.
Information We Collect
When you visit our website, we may collect the following types of information:
Information you provide directly: If you fill out a contact form, request a demo, or otherwise reach out to us, we may collect your name, email address, company name, phone number, and any other details you choose to share.
Information collected automatically: We use Microsoft Clarity to collect analytics data about how visitors interact with our website. This includes pages visited, clicks, scroll behavior, session duration, device type, browser type, screen resolution, and general geographic location. Microsoft Clarity may also record anonymized session replays and generate heatmaps to help us understand how users navigate our site. This data is collected through cookies and similar tracking technologies.
How We Use Your Information
We use the information we collect to respond to inquiries and support requests, improve our website's design and content based on usage patterns, understand how visitors find and interact with our site, communicate with you about our services when you have opted in or made a request, and maintain the security and performance of our website.
Microsoft Clarity
We use Microsoft Clarity, a product of Microsoft Corporation, for website analytics. Clarity uses cookies and tracking scripts to collect behavioral data on our site. This data helps us identify usability issues and optimize the user experience. Microsoft may also use this data in accordance with its own privacy policy. You can learn more about Microsoft Clarity and its data practices at clarity.microsoft.com.
Cookies
Our website uses cookies, which are small data files stored on your device. These include cookies set by Microsoft Clarity for analytics purposes. You can control cookie preferences through your browser settings. Disabling cookies may affect your experience on our site but will not prevent you from accessing it.
Third-Party Services
We may share information with the following categories of third parties: Impact by Insight, as the operator of the platform and services we represent; Microsoft, through the use of Clarity analytics; and hosting and infrastructure providers necessary to operate this website. We do not sell your personal information to third parties.
Data Retention
We retain personal information you provide (such as contact form submissions) for as long as necessary to fulfill the purpose for which it was collected or as required by law. Analytics data collected through Microsoft Clarity is retained in accordance with Microsoft's data retention policies.
Your Rights
Depending on your jurisdiction, you may have the right to access, correct, or delete your personal information; opt out of certain data collection practices; and request information about what data we hold about you. To exercise any of these rights, please contact us using the information below.
Children's Privacy
Our website is not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child, we will take steps to delete it promptly.
Contact
If you have questions about these terms or this privacy policy, please contact us through the contact form on our website or reach out to Impact by Insight directly at impactbyinsight.com.
